Long & Foster + Christie’s
The partnership between Long & Foster and the world-renowned fine art auction house Christie’s posed a defining challenge: how do you elevate the Mid-Atlantic’s largest real estate company into a true luxury brand?
Our answer was cultural, not cosmetic. Luxury brands don’t just sell, they shape taste. So instead of building another property site, we created a destination that expressed a way of living, one rooted in art, travel, fashion, and leisure.
The goal wasn’t to list homes. It was to infatuate clients with possibility. And from that ambition came the idea: Dwell in the Uncommon.
> CD: Jean-Pierre Bovie AD: Mel Fitts CW: Neil Pohl
The Website
We redesigned the website to do more than list properties. It was rebuilt as a gateway into the world of luxury, where every detail signaled taste, restraint, and intention. From typography to pacing, the experience was crafted to feel considered and confident, not crowded or transactional.
The Book
The result was a digital destination that mirrored the lifestyle the brand represents. A place where art, travel, design, and architecture lived comfortably alongside extraordinary homes, ushering visitors into a quieter, more refined vision of luxury from the first click.
To further stake our claim in the world of luxury, we created an annual book designed to do more than showcase homes. It was built to add intangible value.
Each edition curated the most exceptional properties of the year alongside the clients who brought them to life, creating a quiet who’s-who of people living out their version of the dream.
More than a portfolio, it became a statement. A testament to the taste, ambition, and caliber delivered by Long & Foster in partnership with Christie’s International Real Estate.
The Magazine
The Magazine
To continue elevating the brand, we looked beyond listings to the mindset of a truly discerning audience. They value quality, exclusivity, heritage, taste, and thoughtful design. To lead the luxury conversation, we launched a monthly magazine that lived comfortably in that world.
To continue elevating the brand, we looked beyond listings to the mindset of a truly discerning audience. They value quality, exclusivity, heritage, taste, and thoughtful design. To lead the luxury conversation, we launched a monthly magazine that lived comfortably in that world.
Each issue wove timeless, authentic moments from the world of Christie’s into the Long & Foster experience, extending the brand from real estate into culture, craft, and considered living.
Each issue wove timeless, authentic moments from the world of Christie’s into the Long & Foster experience, extending the brand from real estate into culture, craft, and considered living.
Print and digital ads invited viewers to linger in uncommon moments, designed to let their imaginations wander and their dreams run free.
Print and digital ads invited viewers to linger in uncommon moments, designed to let their imaginations wander and their dreams run free.