JEAN-PIERRE BOVIE
Creative Director | Brand & Campaign Leader | Integrated Marketing Executive
415-830-7097
jpbovie@mac.com
Portfolio: jpbovie.com
EXECUTIVE PROFILE
Creative Director with 20+ years of experience building and scaling brands across retail, healthcare, CPG, nonprofit, entertainment, and public sector categories. Proven ability to lead cross-functional teams, develop brand platforms, and deliver integrated campaigns that drive measurable business growth.
Experienced in agency leadership and enterprise-level brand environments. Skilled at aligning executive stakeholders, guiding creative teams, and translating strategy into cohesive, scalable marketing systems.
CORE COMPETENCIES
Creative Leadership
Brand Strategy & Architecture
Integrated Campaign Development
In-House Brand Leadership
Retail & CPG Marketing
Healthcare & Public Sector Communications
Full-Funnel Marketing Strategy
Team Management & Mentorship
Executive-Level Presentations
Cross-Functional Collaboration
Broadcast & Video Production
Digital & Social Strategy
Brand Systems & Guidelines
Go-to-Market Campaigns
SELECTED LEADERSHIP IMPACT
• Led creative direction for regional and national retail brands, overseeing multi-channel campaigns across TV, digital, social, and in-store environments
• Directed public health communications for the Centers for Disease Control and Prevention (CDC) with nationwide audience reach
• Built and managed cross-disciplinary teams including art directors, copywriters, strategists, and producers
• Developed brand platforms adopted across full marketing ecosystems
• Presented and sold creative strategy to executive leadership and C-suite stakeholders
• Managed integrated production budgets and vendor partnerships
PROFESSIONAL EXPERIENCE
The Distillery Project
Creative Director
Chicago, IL | May 2022 – Present
Lead creative strategy and execution for retail-focused brand accounts. Partner with executive leadership and strategy teams to develop brand positioning, campaign platforms, and scalable creative systems.
Responsibilities:
• Direct cross-functional creative teams
• Oversee brand development and integrated campaign rollout
• Guide concept through production across broadcast, digital, social, and experiential channels
• Align creative output with business objectives and performance metrics
Key Clients: Meijer, Fresh Thyme
Weber Shandwick
Associate Creative Director
Washington, DC | July 2021 – May 2022
Led integrated creative development for national public health and global CPG brands. Collaborated with strategy, public affairs, and digital teams to deliver cohesive multi-channel campaigns.
Key Clients: Centers for Disease Control and Prevention (CDC), Grupo Bimbo
Bohan Advertising
Senior Art Director
Nashville, TN | October 2019 – June 2021
Directed creative for retail and experiential brands. Contributed to brand positioning, campaign ideation, and full-funnel execution.
Key Clients: Puttery, Popshelf, Pigeon Forge Tourism, The General Insurance
Freelance
Creative Director / Art Director
September 2017 – October 2019
Provided brand and campaign leadership across retail, nonprofit, and healthcare sectors. Partnered directly with clients to define positioning and oversee creative execution.
RP3 Agency
Creative Director
Washington, DC | April 2016 – September 2017
Led creative department initiatives and managed integrated campaign development across healthcare, transportation, retail, and entertainment categories.
Key Clients: Children’s National Hospital, Norfolk Southern, National Harbor, The Coca-Cola Company
RP3 Agency
Associate Creative Director
Washington, DC | August 2015 – April 2016
Directed campaign development and mentored creative teams across multi-channel initiatives.
GMMB
Associate Creative Director
Washington, DC | May 2012 – May 2015
Led creative strategy for national nonprofit and advocacy campaigns. Delivered integrated communications across broadcast, digital, and grassroots channels.
Key Clients: American Cancer Society, Millennium Trains Project, CTIA – The Wireless Association, Washington State Ready Set Grad
Discovery Channel
Senior Art Director
Silver Spring, MD | January 2012 – May 2012
Developed on-air and digital promotional campaigns supporting network programming.
The Martin Agency
Art Director
Richmond, VA | October 2008 – April 2011
Created nationally distributed campaigns across retail, financial services, healthcare, and travel sectors.
Key Clients: Walmart, FreeCreditScore.com, Tylenol, Expedia
Earlier Experience
Art Director roles at Duncan Channon, Maiden Lane, McCann Erickson, Buder Engel + Friends, and Leagas Delaney supporting global brands including Microsoft, Xbox, Adidas, Virgin Mobile, Sega, Disney, and Jackson Family Wines.
EDUCATION
San Francisco State University
Broadcasting
Hawaii Pacific University
Visual Communications