Orvis
Problem: With five distinct product categories dogs, fly fishing, hunting, women’s apparel, and men’s apparel, Orvis faced a challenge that had lingered for years. How do you make one brand stand for one clear idea, everywhere, instead of feeling like five different businesses sharing a logo? And how do you do it in a way that feels timeless without feeling dated?
Grounded in the strategy Make an Adventure Out of Life, we created The Great Awaits. More than a campaign, it became a unifying platform and a distinct storytelling style. One that invites outdoor lovers to feel the anticipation before the cast, the hike, or the first step into cold water, and to imagine their own next great adventure, no matter where or how they begin it.
> Roll: Art Director CD: Michael Carpenter (art) CD: Bruce Gray (copy)
Strategy: Joel Johnson
