Blue Collar Cats

A recent story from WAMU spotlighted Blue Collar Cats, a new program we branded for Humane Rescue Alliance. The initiative places feral cats, who would otherwise be unadoptable, with homeowners and businesses in need of rodent control, saving lives while solving a very real problem.

To drive awareness, we leaned into something deeply DC: the go-go poster. We created a run of highly impactful, hand-printed posters inspired by the city’s iconic music scene. They didn’t just spread the word, they became collectibles, turning a grassroots program into a piece of local culture. The result was immediate traction. About 20 cats have already been placed across the District, and demand continues to grow, with a waitlist now more than 40 strong.